Wednesday, 20 June 2012

Exhibitors Guide to Publicity

PRE-SHOW PROMOTIONS AAD has a number of pre-show and on-site promotional services designed to increase awareness of our exhibitor’s products and services and to assist our exhibitors with their marketing objectives

AAD2012 Show daily Three issues of the Official Show Daily will be produced and written on-site by IHS Jane’s. This Official Show Daily will be the only daily to be distributed FREE to all exhibitors, visitors, media and VIPs during the three Trade days; at the event entrances and directly to the exhibition stands. To advertise in Official Show Dailies please contact IHS Jane’s directly: Richard West; E-mail:

AAD2012 Exhibitors catalogue Wavelengths 10 (Pty) Ltd T/A African Pilot have been officially appointed to design and produce AAD 2012 Exhibitors’ Catalogue. The catalogue is distributed widely at the exhibition, notably to official delegates invited to AAD 2012 and trade visitors. Exhibitors are reminded to submit their company’s free 100-word corporate entry. Additional exposure in the form of advertising is priced competitively and available space is going very quickly. To advertise in the AAD 2012 exhibitor’s catalogue please contact: Willie Bodenstein: (advertising sales) e-mail: or Duncan Olivier (marketing) e-mail: or Athol Franz (editorial) Tel: 011 466 8524/6 or Fax: 011 466 84 96

AAD2012 Newspaper Supplement The supplement will be published nationally in these tittles; The Star, Pretoria News, Cape Argus, Daily News and Diamond Fields prior to the event, reaching 1, 5 million readers. To Advertise or for more info on this supplement please contact: Rosemary Starkey – (011) 764-5458 or 074-024-9084 e-mail: ; Loretta Fredericks – (011) 639-7129 or 076-326-4931 e-mail: The supplement will be distributed FREE to all exhibitors, visitors, media and VIPs during the three Trade days; at the event entrances and directly to the exhibition stands.

• E-newsletters Should your company have any highlights that you would want AAD to mention in the next newsletter (July 2012), please submit the information to vhongani shumba

• Public Day Tickets – Corporate Package AAD have created a range of special savings packages for the corporate customer. These packages are a fantastic incentive or benefit for your staff and clients! These tickets must be purchased in advance. To book your tickets, send an email to Bundle Size Adult Child 5000 tickets R 39 R 29 10 000 tickets R 38 R 28

ON-SITE PROMOTIONS • Media Briefing Facilities Two Media Briefing facilities are provided at Waterkloof Base (44 and 28 sqr), with ample seating and projection equipment. There is NO FEE associated with the Media Briefing room. Time slots are available on a first-come, first-served basis. Time limit of 30-45 minutes for each briefing per exhibitor. To reserve a Media Briefing, contact vhongani shumba with the following information: • Desired time slot (have an alternative time in case your first choice is not available) • Title of press conference • 50-word description of the press conference • Speaker names and job titles • Special audiovisual needs AAD will alert journalists of the date, time, location, and a description of your press conference.

• Business Centre Services for Exhibitors and Service providers Whether you need to print, make copies, computer workstations, e-mail access, faxing, business Centre is here to help you.The Business Centre, located in Hangar 6, is the exclusive business Centre for all show exhibitors and attendees during AAD.

• Media Centre The Media Center, located in Hangar 6, is a place for the journalists to collect information on exhibiting companies’ products and services. Journalists rely on press kits to find out what new and exciting products and services are being exhibited during AAD. All exhibitors are encouraged to submit their press releases, press kit on the allocated cubicles.

• Meeting Rooms Situated in Hangar 7, the meeting rooms are the ideal space to meet with your clients for private meetings. Whether you require a room for the entire Exhibition, for selected days or even for just an hour, we have the facilities to accommodate your needs. We have 4 fully furnished meeting rooms will be available to exhibitors of AAD 2012. Exhibitors are encouraged to contact Ms Vhongani Shumba at the AAD 2012 office early to book a meeting room as limited rooms are currently available and depending on requirement addition facilities can be made available. For further information or to make a booking, please contact. Email:

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